The Power of Community: How Sileco & GoForZero Are Driving a Sustainable Revolution

Imagine a world where businesses don’t just push products and overconsumption —they build communities. Where growth isn’t about throwing money at ads, but about people coming together with a shared mission. At Sileco, we believe in that world, and we’ve found a kindred spirit in GoForZero.

A Shift from Transactions to Relationships

Let’s be real—traditional eCommerce can feel cold and impersonal. We’re constantly bombarded with ads, algorithms, and automated messages that lack any real connection. But something exciting is happening. Consumers are waking up and craving more: more authenticity, more purpose, more community.

That’s where Community-Led Growth (CLG) comes in. It’s not just a marketing trend—it’s a movement. Instead of businesses dictating what people should buy, communities are driving the conversation, shaping brands, and making meaningful change. And it’s working. 

Meet GoForZero: The Heart of Sustainable Shopping

One of the most inspiring examples of community-driven impact is GoForZero, an Certified B-Corp woman-led family-owned and Australian-based sustainable eCommerce retailer founded by Elien Degraeve. But here’s the thing—GoForZero isn’t just a shop. It’s a movement.

Elien started GoForZero in 2019 with a simple yet powerful mission: to make sustainable living easy and accessible. What began as a personal journey to create non-toxic skincare for her daughter has grown into a thriving marketplace that champions local brands, including Sileco. And we couldn’t be prouder to be part of it.

What Makes GoForZero Different?

Unlike traditional retailers, GoForZero is all about education, empowerment, and community. Here’s how they’re leading the way:

• Purpose-Driven Shopping: People don’t just buy products; they buy into a mission. Every item at GoForZero is carefully curated to be plastic-free, toxin-free, and sustainable.

• Education & Awareness: Through social media, blogs, and personal engagement, GoForZero teaches customers how to make more eco-friendly choices in their daily lives.

• Transparency & Trust: In an industry full of greenwashing, GoForZero vets every product and brand to ensure true sustainability.

• Inclusivity & Accessibility: Sustainability shouldn’t be a luxury. GoForZero offers budget-friendly tips and affordable solutions to help everyone make a difference: reduce, recycle and recycle. 

The Power of Collaboration: Sileco x GoForZero

At Sileco, we believe that sustainability isn’t just about products—it’s about mindset and behavior. That’s why we’re proud to collaborate with GoForZero to offer eco-friendly alternatives that actually fit into people’s lives.

Our reusable, collapsible silicone containers and bags are designed for real people—busy parents, eco-conscious students, and professionals who want to reduce waste without compromising on convenience. Partnering with GoForZero allows us to reach a passionate community that genuinely cares about making better choices for the planet.

Community Over Competition: A Look at Different Paths

When it comes to sustainable eCommerce in Australia, two names often come up: GoForZero and Seed & Sprout. While both brands champion sustainability, their approaches are unique:

• Seed & Sprout has built a strong lifestyle brand, focusing on its own line of eco-friendly products.

• GoForZero takes a community-first approach, supporting and amplifying local sustainable businesses like Sileco.

Neither is “better” than the other—both are driving real change. But what makes GoForZero’s model so special is its commitment to collaboration over competition. By uplifting other sustainable brands, they’re creating an ecosystem where everyone wins.

Why This Movement Matters

The shift toward community-led brands is more than a business strategy—it’s the future. People are tired of faceless corporations and empty greenwashing claims. They want to support brands that share their values and genuinely care about the planet.

At Sileco, we’re all in. We’re here to build a future where sustainability is the norm, where businesses support each other, and where consumers feel empowered to make a difference. And thanks to partnerships like the one we have with GoForZero, that future is closer than ever.

Join the Movement

Sustainability isn’t about perfection—it’s about progress. Whether you’re swapping plastic bags for silicone alternatives or simply learning more about eco-friendly choices, every small step counts.

So, let’s do this together. Support local, shop consciously, and be part of a movement that’s redefining how business should be done. Ready to start?

Check out Sileco’s collection at GoForZero and join us in making sustainable living second nature.