As a frequent traveller, she uses a plastic Ziploc bag to keep small personal items inside her handbag. It was an easy-to-clean solution for lippies, hair bands, hand cream, sunscreen and sanitizer. A typical cosmetic bag isn't always easy to clean when all the makeup spills out. Like many people, she was never bothered scrubbing the mascara stain in the fabric before they could so easily get their hands on a new one. On the other hand, a plastic Ziploc bag isn't as robust and always goes manky and ready for the bin after a few uses.
It was a lightning moment, Grace started thinking why there wasn't a better solution for people to store things with them on the go. A volumized design with a good seal capable of storing liquids without leaking.